In 2023, the world of tourism will experience a real revival, attracting travelers to iconic and emerging destinations. As pandemic restrictions lift, travelers are looking for new experiences and breathtaking landscapes. From historic cities to heavenly beaches, every corner of the globe offers a multitude of options to satisfy every desire. Let’s discover together the destinations which captivate hearts and arouse the curiosity of globetrotters this year.
General tourism trends in 2023
In 2023, traveler movement has been influenced by various factors ranging from the reopening of borders after health restrictions to the rise of cultural travel. The destinations that attract the most attention are marked by a diversity of experiences they offer. Each year, traveler preferences evolve, but certain trends seem to be confirmed. While adventurers seek places off the beaten track, others favor iconic destinations that guarantee both safety and cultural diversity. Japan, for example, saw a surge in interest after reopening, demonstrating the appeal of countries with rich history and vibrant culture.
Top popular travel destinations
As a result of the analysis of travel data, several countries stand out as must-see destinations in 2023. These choices are the result of various elements, including travel promotions, significant cultural events, and a favorable climate that invites to exploration. Here is a selection of the most visited places:
- Japan: Post-COVID reopening has revealed a renewed interest in Japanese culture, attracting history and food enthusiasts.
- France: Cultural and natural wealth continues to attract travelers from around the world, making France the flagship destination of the year.
- United States: Cities like New York and San Francisco always top the list of preferences, thanks to their diversity and iconic attractions.
- Portugal: With its idyllic beaches and fascinating history, Portugal is attracting more and more visitors.
- Thailand: Renowned for its breathtaking landscapes and street food, Thailand remains a classic must-see for travel enthusiasts.
This interest in these flagship destinations highlights a search for unique and authentic experiences that meet the new expectations of modern tourists.
Popular destinations for summer 2023
Summer 2023 marks a time of intense exploration for many travelers, with notable influx to certain destinations. Studies carried out by travel comparators like Liligo highlight trends that go beyond simple tourist attractions. This season’s travelers are looking for a mix of adventure and relaxation. Places like Montreal, Canada, are emerging as prime candidates thanks to their cultural events and cosmopolitan vibe. Other cities of growing importance, such as Querétaro in Mexico and Bolzano in Italy, also captivate the attention of adventurers.
Explore new cultures
Destinations that have been able to focus on authentic and enriching offers for the visitor are at the heart of summer 2023. Local culture, gastronomy and festivals play a major role in this choice. Increasingly, travelers are expressing a keen interest in immersive cultural experiences. Among the places not to be missed this year, we find:
- Montreal, Canada: Renowned for its international jazz festival, the city promises musical and culinary discoveries.
- Querétaro, Mexico: This colonial jewel attracts with its cobblestone streets and its typical gastronomy of the country.
- Bolzano, Italy: Nestled in the Alps, it seduces with its picturesque landscapes and its renowned Christmas market.
- Kota Kinabalu, Malaysia: Dream destination for beach and mountain lovers, ideal for diving.
- Karpathos, Greece: An island that charms with its pristine coastlines and cultural authenticity.
This shows how travel in 2023 is oriented towards cultural discoveries and shared experiences that reinforce immersion in local traditions.
In search of authenticity
As pandemic restrictions ease, many travelers are looking to escape to places offering authentic experiences. In 2023, it is becoming common for tourists to want to live like locals, integrating into their host destinations rather than being mere observers. In this context, countries like Italy and France continue to be favored destinations for their rich heritage, but other regions like South Africa and Rwanda are starting to capture attention.
Solidarity and environmentally friendly travel
The trend towards more responsible travel has increased significantly, prompting travelers to choose destinations that promote sustainability. These choices are often influenced by tourism projects that support local communities while preserving the environment. Here are some of the destinations that are part of this approach:
- South Africa: Known for its conservation and biodiversity awareness programs.
- Rwanda: The land of a thousand hills offers gorilla trekking experiences, while supporting species protection initiatives.
- Scotland: With its stunning landscapes and rich history, the destination attracts those concerned about the environment.
- Portugal: The emergence of ecological accommodation makes this country a leader in responsible tourism.
- New Zealand: Thanks to its strict conservation policies, it remains a popular destination for nature lovers.
These choices reveal the search for meaning in contemporary travel, a trend that continues to grow as travelers become aware of the impact of their choices on the world around them.

The must-see destinations of 2023
While 2023 promises to be a year marked by the renaissance of travel, some destinations stand out for their ability to attract travelers from all over the world. The return of post-COVID-19 tourist flows has been particularly notable, with countries such as Japan, which opened its borders after a long period of restrictions. This country has captivated many visitors with its rich culture, delicious cuisine and impressive landscapes.
There France also tops the list of globetrotters’ preferences. Known for its diversity, which ranges from the sunny beaches of the Côte d’Azur to the majestic mountains of the Alps, it offers a multitude of unforgettable experiences. Tourists particularly appreciate Paris, the capital, for its romantic atmosphere and iconic monuments.
At the same time, less traditional destinations, such as Queretaro At Mexico And Kota Kinabalu in Malaysia, are gaining popularity. These places offer immersion in vibrant cultures, breathtaking natural landscapes, and an authentic experience far from the beaten track. In addition, the growing interest in stays centered on nature and culture means that these destinations perfectly meet the aspirations of modern travelers.
Finally, these trends highlight the importance for destinations to renew themselves and adapt to the expectations of consumers, who are increasingly looking for unique experiences and enriching cultural exchanges. All in all, 2023 is the perfect year to explore these fascinating destinations, which promise to enrich every traveler with memorable stories and unforgettable experiences.